Ever so often there comes along people who manipulate others in order to create a situation that is advantageous to them. When this occurs one must take a step back in order to put things into perspective.

Take for example this hypothetical scenario.

Company A, spreads rumors about Company B in an attempt to build its own reputation and erode the business of it’s competitor.

This could be done in many ways, but lets say that Company A has a webmaster board and uses this as a way to damage x amount of Company B’s business.

Certainly people may appeal and argue such things, but when the forum is controlled by an agitator bias is easily created.
Take the long view and see what’s really happening. Then ask yourself why?

Then remember the ancient webmaster proverb.

Empty wagons make lots of noise, but so to do those that are full of shit.