If you need software in this business you have 3 options.
Buy it off the shelf (if it exists)
Build it yourself (if you can code)
Hire A Programmer (if you can tell him what to code)

Seems simple but alot of people forget the golden rule, you need to know what you need before you pay to have it.
Just a little food for the wise to would be masters of the industry, it’s better to understand completely what solutions are available before you start building your own kit. I personally wouldnt have it any other way but with ten years of industry experience it’s not so hard to dictate what must be done.