ap·a·thy (ăp‘ə-thē)
n.

1. Lack of interest or concern, especially regarding matters of general importance or appeal; indifference.
2. Lack of emotion or feeling; impassiveness.

Example:
Pimpsticky.com the persona is apathetic that pimpsticky.com the blog looks one way in firefox and nother way in internet explorer.

Apathy, A - P - A - T - H - Y, Apathy

If you need software in this business you have 3 options.
Buy it off the shelf (if it exists)
Build it yourself (if you can code)
Hire A Programmer (if you can tell him what to code)

Seems simple but alot of people forget the golden rule, you need to know what you need before you pay to have it.
Just a little food for the wise to would be masters of the industry, it’s better to understand completely what solutions are available before you start building your own kit. I personally wouldnt have it any other way but with ten years of industry experience it’s not so hard to dictate what must be done.

I know a good site when i see one and this program has about a half dozen good sites. The picture consistantly of the highest quality, the galleries are well made. And the promo tools are quite innovative. If you have not joined up with these guys yet then your missing out on easy money. Promote Perfect Gonzo Because They Dont Suck. .